From little things

Sample Coffee is a deliberately small business that believes in the power of little things making a big impact.

From little things, big things grow. This means being present and paying attention to the tiny details, whether it is sourcing and roasting new beans, working with our suppliers or serving up brews for the people.

By thinking small and supporting the likeminded people in our community, we can build real, long-term relationships with the companies, customers and staff who enjoy our coffee.

We do this by slowing down, creating small moments of joy and always passing it on.

We source, roast, brew and serve the coffee we dream of drinking every single day

We are here to find coffees from different regions of the world that bring variety and excitement to our shelves, just so you feel like a kid in a candy store. But we don’t do this by any means. Our mission is to offer exceptional and affordable coffees that are produced in a way that respects everyone involved in its journey.

Discover our current coffees.

We create the time and space to build strong relationships

We aim to build long-lasting and genuine relationships with like-minded producers, suppliers, staff and customers. We want our spaces to be a place where anybody feels welcome, being a chance to slow down, connect and enjoy.

Read more about how we do business.

We continue to learn and share our knowledge

Drinking a great coffee is one of the best feelings in the world, and we believe anybody can make one with the right tools and skills. Through our brew guides, workshops and events, we pass on our experience to industry mates and home-brewers, so everybody can feel the joy.

Explore our brew guides.

We love what we do

We only make the coffees that make us excited to get up every next morning. The people at Sample shares this feeling, and that translates into a team that is connected, takes their job seriously and brings good vibes daily.

Get to know us a bit more!

Sample Coffee’s Manifesto

We celebrate the underdog.
We find the positive.
We recognise the next ‘hold’ may not be the most obvious.
We use the word ‘we’.
We celebrate the journey as much as the outcome.
We leave no trace, whether in a customer’s venue or breaking camp.
We give first and take only what we need.
We’re always there to ‘belay’ our mates.
We’re generous with our time, our knowledge and our beans.
When we have the opportunity to add value, we pass it on.


Still want to know more about Sample Coffee and the team? Head to our Media & Press page for interviews, articles and videos about us and our team. Alternatively, check out our Journal.