Sample Coffee journal
Our thoughts on business, sustainability, community, and occasionally about coffee.
Wholesale showcase: Bunker, Bessa, John Mills Himself, and Anytime Coffee (Brisbane)
We went to SCAJ and HOST 2025
Sweet Tooth now features Colombia, Ethiopia, and PNG origins
September 2025 Newsletter: Guess what?
The milks we use in our cafes
August 2025 Newsletter: Body of water
Wholesale showcase: Flour and Stone
July 2025 Newsletter: Full circle ⭕️
Why do our 250g bean bags (sometimes) look puffy?
Black Coffee Saturday: a celebration and throwback to our roots
Wholesale showcase: BEDST
EOFY 24/25 donations: Carbon Positive Australia, Addi Road, Deadly Science
We’ve recertified as a B Corp (for the second time)
Wholesale showcase: Kūrumac
Evolving our labels
Green coffee price spike + inflation adjustment: price increase 2025
James Hoffmann’s Decaf Project x Sample Coffee
How to clean your brewing gear?
Blends: Frequently Asked Questions
Our coffee bags are certified home compostable
Our 20 cents for FY23/24 go to Carbon Positive Australia, Addi Road and Deadly Science
The deep, dark rabbit hole of roast profiles
Release notes: January-March 2024
Release notes: August-September 2023
Subscription price changes in 2023
Event: The Other Tea by Tea Craft next Saturday 7 Oct
Re-introducing the Sample Coffee Fund
Say hello to our new coffee bags
Wrapping up our 2023 subscriber survey
Grinder seasoning for homebrewing: what, why, how & when
Wholesale Showcase: Sixpenny
Wholesale Showcase: Ada’s Affair
Wholesale Showcase: One Another
BEYOND THE CUP & BAR Events Wrap-up
Events: BEYOND THE BAR
Read our Annual Report 21/22
Introducing our new Loring S35 Kestrel coffee roaster!
Gift and hampers ideas for Christmas (that don’t suck)
We’re trialling international shipping
Redesigning our bean bag labels for clarity and expression
We’ve re-certified as a B Corporation
Beans Shortage + COVID + Sea-Freight Crisis = 2022 Price Increase
10 years of Sample
Preferred name feature now live!
Is our coffee gluten-free?
Not your cup of coffee: coffee in your skincare? You bet.
Not your cup of coffee: caffeinated food & drinks
Accessibility and communication matters
A typical green coffee journey
Coffee training at the office
Sieving rocks out of our coffee beans
Read our Impact Report for FY 2019/20
Meet Robert McCann, our third Pro Shop resident artist
Holiday gift guide
Pardon the jargon: the specialty coffee lingo edition
Our roastery and cafes buy 100% GreenPower
Borrow coffee brewing gear and media at our new ‘Library'
The coffee cups we wish we didn’t need
Pardon the jargon: what do all those ‘eco’ terms really mean?
Meet David Brailey, our second Pro Shop resident artist
Sample Staples x Lulu’s Fresh Pasta
Sample Coffee Stories #2: Marie & Brew Crew’s birth
This is how COVID-19 changed us in one month
Sample Coffee Stories #1:
The Great Roasters’ Charity Ball 2020
Meet Debbie Gallulo, our first Pro Shop resident artist
Introducing the ‘Sample Coffee Tree Fund’
From little things: printing our marketing material
Transparency
Understanding green coffee: from seed to bean (part 1)
World Coffee Research: because we couldn’t imagine a future without coffee
Hooray! We are now a certified B Corp
A walk through Sample Coffee’s branding life
Sustainability from the kitchen: designing our menus
