We first earned our B Corporation certification in April 2019, after a documentation and audit process that took about 6 months to prepare and complete. In 2022, three years later, we went through the process again—recertifying every 3 years is a requirement to keep being part of the official B Corp circle.
And, this May 2025, we’ve done it once again.
Our public profile in the B Corporation’s directory
If you’re familiar with this logo/stamp, you’re probably already cheering for us (because you know how tedious the screening process is, and the positive meaning it carries).
If you’ve never heard about B Corporations, here’s some brief info and our thoughts on why being part of this movement matters today.
What is a B corporation?
“B Corps are businesses that meet high standards of social and environmental performance, accountability, and transparency.
Certified B Corporations, or B Corps, envision a better economic system where businesses can benefit people, communities, and the planet. They choose long-term investments over quick wins, and measure their success based on the positive impact they create.” (Source: B Lab)
In short, they’re businesses that care for more than pure profit, taking measures that have a net positive impact on people and planet. Or, at least, companies that divert from traditional capitalism, aiming for ethical practices and low environmental impact.
Certified B Corps go through a screening and audit process that checks on their actions and systems in place, and they’re only allowed to use the “B” logo if they reach a minimum threshold.
How does the certification process work?
Any company can go through the B Corporation’s assessment tool, which has a long list of questions assessing performance/impact in different areas. Even if one doesn’t want to certify, the tool is free to use and explore.
If a company meets the minimum standards required, provides all the necessary data and documentation in time, and pays the certification fees, it officially becomes a certified B Corporation. But not forever: this process must be repeated every 3 years, ensuring a minimum is kept.
Our latest annual report, where we share key metrics, milestones and thoughts about the previous Financial Year operations
How does it relate/compare to other certifications like Fair Trade and Organic (NASAA, AB, Australian Certified Organic)?
Each certification focuses on different aspects of business, impact and/or product.
B Corporation is quite holistic: it considers many different areas of impact and operations, such as governance, workers, community, environment, customers…
Fair Trade focuses on ensuring fair prices and working conditions for producers in developing countries.
NASAA, AB, Australian Certified Organic, and other formal organic certifications focus on guaranteeing that products are produced in line with strict Organic and Biodynamic Standards (set by the certifying country).
Why do you choose to be B Corp-certified?
We always said we were a B Corp “at heart” because we were already operating to their standards before certifying; formalising it didn’t involve any substantial changes to our day-to-day.
What we thought (and still think) is interesting about cartifying is that, rather than relying on our words only to tell customers “we’re trying to do better business”, we have a third party backing up our claims. It helps cut through the noise and today’s confusing greenwashing space.
It’s a sign of trust for ethically-minded consumers, in addition to our own communication channels (socials, blog, newsletter, cafe interactions…).
At the beginning, when there weren’t that many certified coffee roasters, it also helped us have a point of difference. Today, it’s more about being part of a global movement trying to evolve into something other than pure, cold capitalism.
We don’t think B Corp is a necessary accolade; many brands without the B do great things and communicate it well to their customers (i.e. Flour and Stone, Sift Produce). It is neither perfect nor easy to understand; it puts companies of different natures and sizes under one umbrella (i.e. Nespresso, Patagonia, Danone, we!).
What’s important for us, and basically made us pursue recertification once again, is being part of a movement that grows consumers’ awareness of their power to impact the world, ever so slightly, through their purchases. B Corps may be different and not always perfect, but generally, they are trying to do better—which is more useful than doing nothing and just caring for profit.
So that’s why we’ve recertified for the second time again. Let’s see how the world is in 3 years!
Who else is a B Corp?
To start with, the companies that provide most of our green coffee: Caravela, Cafe Imports, Melbourne Coffee Merchants. Also our packaging supplier: Eco Barista.
In our local coffee roasting sphere, there’s a growing list: Pablo and Rusty’s, Rumble, Market Lane, and the newly arrived Single O are just a few. Internationally, we appreciate Coffee Collective (Denmark), Nomad (Spain) or Coffee Circle (Germany).
And out of our industry, we’ve always looked up to Patagonia, Future Super, Bank Australia, Koskela, Miir, Who Gives A Crap, Attica—too many to list here.
If you want to see who’s in town, search through the B Corp directory.
What does it mean for you?
Whether you know about B Corps or not, nothing changes, really. We keep doing what we do: to source, roast and share delicious coffees that showcase the beauty and nuance in the coffee world.
Certified or not, you can always rely on our socials, blog, newsletter, website, packaging, and staff to learn everything about our coffee and what’s behind the scenes. Because quality, consistency and transparency are our motor, with a little bit of fun to get us there.