Doing better business for a better coffee.

We are in this industry because we do love coffee, but we won’t cut corners to get where we want to be. We are aware that our business decisions and actions have an impact, and that we have the power to change certain things around us. No matter how small or big they are.

We want every step involved in making your cup of coffee to be fair and respectful to our lands and people. From the grower on the other side of the world to the ocean where it gets transported and our very own barista. We want to use our business power in a positive way in every aspect we can.

Download or explore below our 2017-18 Impact Report to learn a bit more about how Sample Coffee Roasters started and get some facts and figures about how we aim to drive a sustainable and transparent business model.

2018 highlights:

  • 58% of takeaway were coffees served to have-in and in non-disposable cups
  • 6 coffee producers engaged for more than 2 consecutive years
  • 78% of our significant suppliers are local and independent companies
  • 92% of our significant suppliers are Australian based & owned companies

How we choose our suppliers

We work with growers, facilitators and suppliers that share our business ethics.

We understand that our main product, coffee, can’t really be sourced locally. However, our purchase philosophy is to do it in a way that supports and empowers the local economies where each lot comes from. The farmers we work with produce higher quality coffee beans that are considered “specialty”, and their efforts are rewarded with higher incomes over the commodity market. We share the stories of each grower we’ve purchased coffee from and how these premiums impact their facilities and communities.

The rest of our products are sourced locally and ethically by all means available to us. From packaging to accounting services, we enjoy supporting independent businesses like us. Our food menu is proudly facilitated by our friends from Penny Fours (pastries), Shortstop (doughnuts), Dust Bakehouse (bread), The Vege Box (fruit and veggies), Two Providores, Nick’s Food Milk More, Nicholsons & Saville (rest of goods).

Learn more about our supplier guidelines on our Suppliers’ Code of Conduct and Local Purchasing Policy.


A place for respect and equality

We want to create an atmosphere and opportunities where everyone - staff, customers, suppliers - can feel safe and supported. We celebrate diversity and multi-culturalism and have solid ethics and policies against disrespect and harassment.


Working towards total transparency

What you can’t measure, you can’t manage. This is as true for business as it is for making our own espressos. Having a good understanding of where we are at and what are we doing is the best way to analyse and implement changes for better.

Gathering reliable data from within our organisation and from our suppliers can be, however, an extensive undertaking. The current digitalisation of processes has enabled the analysis of key financial information but measuring our impact on communities and the environment require additional complex and time-consuming efforts that are nonetheless challenging.

We work towards total transparency that helps us narrate how we do business and build trust relationships between us and our stakeholders.


Balancing quality and relationship tenure

We aim to build long lasting relationships that offer trust and stability on both sides of the supply chain. However, when the quality of the product does not match our standards, maintaining trade agreements can harm our reputation. One of our quests is to find a balance on picking only the finest and most exciting products and building long-lasting relationships with the suppliers - this is especially important and more complex with coffee suppliers.


Small steps

A 50 cent discount for takeaway coffees in non-disposable cups was implemented with the objective of reducing emissions and waste as a result of packaging overuse. This move towards changing consumers’ behaviour and their awareness of their impact when drinking coffee was rather successful and very welcomed.

We eliminated plastic straws and are looking at how to improve a better packaging solution for those who still need their coffee and food on the go.

Thoughts on what could we improve? Any kind words for us?