José Martínez was born into a traditional coffee-growing family, where he learned the craft from his parents from an early age. At 16, he left home and spent over a decade traveling the country as a bus driver, before returning in search of a more stable life. He bought back his father’s farm, reconnecting with his roots and beginning a new chapter in coffee, now guided by experience and a renewed sense of purpose.
Today, José is a passionate and detail-oriented producer, constantly seeking to improve quality through innovation and care. Since transitioning to specialty coffee, he has transformed both his processes and his farm, expanding infrastructure and refining each step with precision, driven by a commitment to excellence and growth.
