Marcotulio and his family run Finca El Güitano, located in one of the most prominent growing areas of Huehuetenango, known for its fruity profiles and consistent coffees. He learned to work in coffee thanks to his father who transmit- ted his knowledge to work the land, but his passion for coffee is intrinsic, he loves this crop. He has worked in coffee for over 35 years, but only two in specialty coffees. Since he transitioned to a quality-centric approach, he has also changed harvesting, processing, and drying practices, leading to better cup quality. As part of the PECA program, he has been able to keep improving and knowing that he has what it takes to sell his crop at a better price. Marcotulio plans to continue to constantly improve infrastructure and plant health to become more productive and maintain quality. He hopes customers will enjoy his coffee, a coffee grown with care and love!