Jose Martinez was born and raised on a coffee farm in a traditionally coffee growing family. From his parents he learned everything about coffee: from taking care of the coffee trees to good post-harvesting practices.

When he was just 16 years old, he decided to leave the family home and he ended up working as a bus driver, travelling across the whole country for more than a decade.

One day, looking for a more stable life, he decided to come back home. He bought his father’s farm to start his own path.

José Martinez has become a farmer like no other. He’s passionate, innovative, and always looking for opportunities and advices to become better and improve his quality. He keeps his trees healthy and very well pruned, he measures his fermentation process to determine the best time to end fermentation and achieve the perfect balance of flavours.

In 2014, José Martinez had a very small drying bed for his harvest, but with the extra income he’s received from specialty coffee since then, he’s been able to enlarge his drying patios and improve the infrastructure.

Jose says his life has been transformed since he has been producing specialty coffee. The extra incomes that he receives has changed his mind set and his perspective of coffee. He now takes better care of every single step of the process.