Annual Report FY24/25
SAMPLE COFFEE
ANNUAL REPORT
FY24/25
G’DAY
Welcome to our 8th (!) annual report. Here, we share key metrics and milestones from our coffee (and business) during the previous Financial Year (a.k.a. FY24/25, from 1st July 2024 to 30th June 2025).
We know that numbers, graphs, and summaries are not everything. But they surely help us - and, hopefully, you too - to grasp the effort we put into sharing high-quality coffee, with transparency and integrity.
Because delicious coffee is no coincidence.
GREEN COFFEE METRICS
COGS + OE SHARE: 30%
Green coffee represented 30% of our total cost of goods sold (COGS) and operating expenses (OE) in FY24/25.
IMPORTERS: 8
All the green coffee we purchased in FY24/25 was sourced and supplied by:
Caravela ██████████ 58% Condesa Co Lab ██░░░░░░░░ 12% Osito ██░░░░░░░░ 12% Cafe Imports ██░░░░░░░░ 11% Melbourne C. M. █░░░░░░░░░ 4% Cofinet █░░░░░░░░░ 4% Trabocca ░░░░░░░░░░ 1%
COUNTRIES OF ORIGIN: 14
Colombia (57% of the total volume/kg)
Ethiopia (30%)
Kenya (3%)
Peru, Ecuador, Rwanda, Burundi, Nicaragua, Guatemala, Papua New Guinea, Honduras, El Salvador, Bolivia, Panama (10%)
PRODUCERS: 68
UNIQUE LOTS: 73
We bought 73 unique green coffee lots by 68 different producers.
By ‘unique’ green coffee lot’, we refer to a lot of the same:
[1] origin/region
[2] producer (farmer/business/coop)
[3] harvest season
[4] variety or variety mix
[5] process/fermenting method
BLEND: 70%
SINGLE ORIGIN: 30%
70% of our green coffee purchases (in volume/kg) became a component in our Pacemaker and Sweet Tooth espresso blends.
30% was roasted and sold as single origin - 28% ‘regular’ and Very Special, 2% decaf.
SCA SCORE:
Minimum: 84
Maximum: 89.5
Median: 86.75
Average: 86.8
Score given by the importer to the coffee lot (not the pre-sale sample) at origin, before leaving to destination.
Values based on all 73 (100%) unique lots purchased on FY24/25.
FOB PRICE^:
Minimum: 2.46 USD/lb
Maximum: 27.75 USD/lb
Average (mean): 6.01 USD/lb
COMMODITY PRICE^^
[Monthly Average I-CIP]
2.3892 USD/lb | 3.5432 USD/lb
Lowest [Aug ‘24] | Highest [Feb ‘25]
FAIR TRADE PRICE^^^
2.4 USD/lb
^ Values based on all 73 (100%) unique lots purchased during FY24/25.
^^ The Commodity price here refers to the ICO Composite Indicator Price (I-CIP) monthly average - highest and lowest values during FY24/25).
^^^ The Fair Trade price here represents their highest value for coffee (washed process Arabica + Organic Certified + Fair Trade Premium differentials). It remained the same during all FY24/25.
A NOTE ON FORWARD CONTRACTS
47% of our green coffee purchases (in volume/kg) was arranged through forward contracts with Caravela Coffee.
“Forward contracts enhance certainty, efficiency, and planning for producers and roasters, ensuring coffee communities benefit from fair trade. This approach prevents speculating with the impact on producers, creating a more responsible and resilient supply chain.”
Learn more: Caravela Coffee - People
MILESTONES
- July 2024
Our ABA certified home compostable bean bag range rolls out completely
We release our Wholesale Partner Guide
- August
- September
- December
-
Decaf Project: we roast and ship all orders in 1 week
- February 2025
Pro Shop and online subscription turn 10 :D
- March
Alvin & Si go to MICE
Wilderness Society collab
- April
- May
- June
Giving
TOTAL DONATED: $4,359.40 (AUD)
→ The Wilderness Society
Other groups and initiatives supported: Slurps Up Melbourne, ACON Gala, Coffee & SerendipiTeaArt Project, What were your wearing AUS, Barista League
THOUGHTS & CHALLENGES
When we opened our roastery and cafe in St Peters, in 2014/15, we knew that the ultimate plan for the warehouse complex that housed our HQ was to be redeveloped into an apartment hub.
The works threatened to start about 2-3 years ago, which is when most neighbouring businesses vacated. But you know how it usually goes - construction didn’t really begin until mid-2025.
So, what has this meant for us? 2-3 very quiet years and now, an eclectic and inconsistent influx of tradies, locals, and specialty seekers. Plus soon, soon, a roastery relocation (!)
In the last couple of years, a few ‘indie’ coffee roasters have been acquired by a larger group or venture capital firms. Though many still operate under their original brand name, drawing on the local, small business feel.
As an independent coffee company, how do As an independent coffee company, how do we own our space and differentiate from we own our space and differentiate from the corporate-owned ones?
We’ve always done our own social media and online content. Mostly, sharing informative and behind-the-scenes stuff; rarely, for the sake of posting.
It’s always felt easy and enjoyable. Lately, though, it can be somewhat unrewarding; the algorithm will ignore you unless you post a video, an opinion, a meme, the latest song, or whatever trend they came up with yesterday.
We wonder: What’s a healthy way for What’s a healthy way for small businesses to stay present online? small businesses to stay present online? How much more content does the world need? How do we keep relevant (and with soul) without clogging the feeds?
ROLLA DOOR / DEC ‘24
WE ACKNOWLEDGE
The team at Sample Coffee works from Sydney and Melbourne, on Gadigal and Wurundjeri country. We acknowledge the Traditional Custodians of these lands and all across Australia. We pay our respects to their elders past, present and emerging, recognising that sovereignty was never ceded.
This acknowledgement extends to indigenous and underserved populations elsewhere in the coffee belt, not forgetting that our industry is built upon colonialism and slavery.
We appreciate everyone involved in our journey: Producers and their families, intermediaries, importers, suppliers, staff, customers, neighbours, family, and friends.
