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Finca Villa Norena

Jairo Humberto Lopez Ospina

Flavours of Peach, sherbet, stewed strawberries
Body     Acidity

Roasted omni for filter and espresso

Jairo Humberto López has been involved with coffee his entire life as he comes from a coffee growing family. He started producing coffee independently around fifteen years ago, and today, is a passionate coffee grower, eager to improve the quality of his coffee. He decided to begin the journey of producing specialty coffee as he wanted to receive recognition for his hard work, plus he wanted the opportunity to earn a better income. The concept of specialty coffee in the area where Jairo Humberto is located was still a relatively new idea when he started off, but Jairo has always been characterized as a producer who focuses all his attention on improving what he does, no matter what everyone else is doing. He considers the thing that makes his farm so special is its potential to produce great coffee because of the volcanic soil and ideal altitude. Finca Villa Norena is located very close to the Nevado del Tolima, causing the farm to have a diverse mix of microclimates, leading to a complexity in the cup profile. Jairo has taken advantage of our PECA team, who offer farmers that we work with us free technical advice and training to improve their practices. With the help of PECA, Jairo has been able to improve his fermentation process, using the right methods and times for his varieties and climatic conditions. He has definitely seen a difference between now and while he was producing conventional coffee, a huge difference in quality and and a much better income because of it.


Resting beans inside the sealed bag helps develop peak flavours and acidity

Learn how long and why you should wait in our brewing window recommendations.

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Jairo Humberto Lopez Ospina






1750m above sea level






June 2020





Roast style



Caturra varietal

Caturra is a natural mutation of Bourbon that was originally discovered in Brazil in 1937, considered to be the first naturally occurring mutation ever discovered.

The location

Coffee from Colombia

Colombia is one of the largest coffee producers in the world and benefits greatly from having one of the most unique and complex set of micro-climates of all coffee producing nations.

The Tolima region of Colombia

The word ‘Tolima’ comes from the local indigenous language and means a “river of snow or cloud”.

Farm processes

Washed process

Machines are used to remove the flesh from the coffee cherry before being fermented in water, washed again, and finally sun dried. This process tends to result in more distinct, cleaner flavours.

Coffee delivery: coffee in resealable bag and farm information card

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